Open AccessEffects of SNS WOM Information Characteristics onAttitude and Purchase Intention in Restaurant Food- Focused on the SNS WOM ReceiversCharacteristics as Moderator -
Author(s) -
deaseob-park,
Han Ji-Soo
Publication year - 2016
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2016.23.8.004
Subject(s) - moderation , advertising , psychology , business , social psychology