Open AccessA Study of Effect That Consumer Perception towards Visual Merchandising has on Brand Attitude and Purchase Intention - Focusing on Premium Supermarket in the Seoul Area -
Author(s) -
YangHo Jin,
Kwon Hyeok Sung
Publication year - 2016
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2016.22.8.011
Subject(s) - advertising , perception , business , marketing , psychology , neuroscience