Open AccessA Study on the Effects of Restaurant Franchise Brand Equity and Value on Customer Loyalty and Customer Satisfaction
Author(s) -
김찬우,
김동수
Publication year - 2016
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2016.22.7.017
Subject(s) - brand equity , franchise , customer satisfaction , business , customer equity , brand loyalty , marketing , loyalty business model , customer delight , advertising , loyalty , customer retention , value (mathematics) , customer value , service quality , economics , microeconomics , mathematics , service (business) , profit (economics) , statistics