Open AccessEffects of SNS Social Capital on Trust andPurchase Intention of Food Products:Focused on the Moderating Effects of Perceived Riskand SNS Receiver Characteristics
Author(s) -
이형주,
Han Ji-Soo
Publication year - 2016
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2016.22.7.011
Subject(s) - social capital , psychology , social psychology , social network service , business , advertising , social influence , sociology , social science