Open AccessThe Effects of Brand Experience and Personality on Consumer - Brand Relationships, Attachment, and Loyalty - A Comparison of Domestic and Global Brand Coffee Shops -
Author(s) -
홍주영,
Han Ji-Soo,
Kim Seong Soo
Publication year - 2016
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2016.22.5.018
Subject(s) - brand loyalty , brand management , advertising , business , brand extension , personality , brand awareness , marketing , brand equity , loyalty , brand experience , psychology , social psychology , product management , new product development