Open AccessA Study on the Effect Franchise Restaurant Selection Motives on Visiting Intention - Focusing on the Moderator Effects of Consumer Attitude -
Author(s) -
YangHo Jin,
권혁성
Publication year - 2016
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2016.22.5.005005005
Subject(s) - moderation , franchise , advertising , selection (genetic algorithm) , psychology , business , marketing , social psychology , computer science , artificial intelligence