Open AccessEffects of Benefit Sought of Food Products on Purchase Intention and WOM Intention on SNS - Focused on SNS WOM Information Characteristics as Mediator -
Author(s) -
Han Ji-Soo,
이형주,
정양식
Publication year - 2016
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2016.22.4.022
Subject(s) - psychology , mediator , advertising , business , medicine