Open AccessA Study of the Impact of Revisit Motivations on Franchise Restaurant - Focusing on the Moderator Effects of Web Rumors -
Author(s) -
YangHo Jin,
권혁성
Publication year - 2016
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2016.22.4.014014014
Subject(s) - moderation , franchise , advertising , psychology , business , social psychology , marketing