Open AccessResearch on the Effect of Experiential Elements on Brand Attitude, Visitor's Satisfaction, Revisit Intention - Focusing on Regional Product Festival -
Author(s) -
Sul-Ah Moon,
Gwang In Byun
Publication year - 2016
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2016.22.2.016016
Subject(s) - visitor pattern , advertising , experiential learning , product (mathematics) , marketing , psychology , business , alliance , geography , computer science , mathematics , mathematics education , geometry , programming language , archaeology