Open AccessEvaluating the Effects of Product Quality and Branding on Perceived Price and Purchase Intention in International Cafés, Selangor, Malaysia
Author(s) -
Sang-Hyeop Lee,
Jong Ho Lee,
Pong Chee Weng
Publication year - 2016
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2016.22.1.007
Subject(s) - business , product (mathematics) , quality (philosophy) , advertising , marketing , mathematics , philosophy , geometry , epistemology