Open AccessA Narrative Strategy of Storytelling Advertising Videos: Heineken's Case
Author(s) -
Byun Chan-Bok
Publication year - 2016
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2016.22.1.002
Subject(s) - storytelling , narrative , advertising , aesthetics , sociology , art , psychology , business , literature