
Exploring Internal Marketing Mix and Its Applications in the Foodservice Industry
Author(s) -
Hyun-Woo Joung,
이동수,
김학선,
Eun-Kyong Choi
Publication year - 2015
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2015.21.5.018
Subject(s) - marketing , marketing mix , business , operations management , engineering