Open AccessAn Exploration of the Relationships among Brand Value, Customer Satisfaction and Behavioral Intention in Fast Food Restaurant Visitors
Author(s) -
Joo Sung Ahn,
전경열,
김학선
Publication year - 2015
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2015.21.5.002
Subject(s) - value (mathematics) , business , customer value , advertising , marketing , customer satisfaction , psychology , computer science , economics , microeconomics , profit (economics) , machine learning