Open AccessThe Effects of Consumer's Corporate Association on Self-image Congruence, and Satisfaction in Food Company: Moderating Role of Consumer’s Trust
Author(s) -
정효선,
Hye Hyun Yoon,
황유현
Publication year - 2015
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2015.21.5.001
Subject(s) - congruence (geometry) , association (psychology) , psychology , moderation , business , consumer satisfaction , social psychology , marketing , psychotherapist