Open AccessBrand Positioning Strategy of Franchise Family Restaurant
Author(s) -
안혜림,
최지미,
김학선,
Jeong-Min Sohn
Publication year - 2015
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2015.21.4.024
Subject(s) - franchise , advertising , business , marketing