Open AccessThe Influence of Korean and Chinese Customers' Perception about Product Placement inserted into Korean TV Dramas on Brand Image and Purchase Intention - Focusing on the Foodservice Industry -
Author(s) -
장란군,
전민선,
황동희
Publication year - 2015
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2015.21.4.022
Subject(s) - advertising , product placement , business , marketing , product (mathematics) , brand image , perception , psychology , mathematics , geometry , neuroscience