Open AccessThe Effects of Marketing Mix Strategies on Perceived Value and Loyalty in Korean Restaurants
Author(s) -
Leeeunjun,
Kim Doung Soo
Publication year - 2014
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2014.20.2.011
Subject(s) - marketing , business , loyalty , marketing mix , value (mathematics) , advertising , mathematics , statistics