Open AccessA Study on Mediating Effect of Customer Satisfaction and Attitudinal Loyalty between the Brand Image and Behavioral loyalty in Coffeeshops -Focusing on Capital Area and Non-Capital Area-
Author(s) -
Byongnam Kang,
Sung Sik Moon
Publication year - 2014
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2014.20.1.016
Subject(s) - loyalty , brand loyalty , business , psychology , customer satisfaction , brand image , marketing , advertising , loyalty business model , capital (architecture) , social psychology , geography , service quality , archaeology , service (business)