Open AccessStudy on the Influence of Price Discount Policy in Brand Coffee Shops on Perceived Value, Brand Attitude, and Repurchase Intention
Author(s) -
Gwang In Byun,
김기진,
Jung-Ae Kim
Publication year - 2013
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2013.19.3.020
Subject(s) - value (mathematics) , business , advertising , marketing , brand equity , brand management , brand awareness , mathematics , statistics