Open AccessThe Effects of Servicescape, Brand Reputation and Experiences on Brand Attitude and Loyalty in Korean Restaurants
Author(s) -
Na-Rae Lee,
Dong Hyun Ha
Publication year - 2013
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2013.19.3.013
Subject(s) - servicescape , reputation , advertising , brand loyalty , business , loyalty , marketing , brand management , psychology , brand awareness , service (business) , sociology , social science