Open AccessThe Exploratory Study on the Preference and the Purchase Intention of Fusion Bibimbap: Focused on Seoul Area
Author(s) -
Bo-Soon Lee,
임정,
박기홍
Publication year - 2012
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2012.18.5.007
Subject(s) - preference , psychology , exploratory research , advertising , business , statistics , mathematics , sociology , anthropology