Open AccessA Study on the Influence of Experiential Marketing in Deluxe Hotel Restaurants on Brand Personality
Author(s) -
김주영
Publication year - 2012
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2012.18.5.003003003
Subject(s) - personality , business , marketing , advertising , brand management , brand equity , experiential learning , psychology , social psychology , pedagogy