Open AccessThe Effect of Functional-congruity and Self-congruity on Coffee Shop User's Consumption-related Emotions and Store Attitude Formation
Author(s) -
안세희,
Byung-gil Chun
Publication year - 2012
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2012.18.4.006
Subject(s) - consumption (sociology) , psychology , advertising , attitude , social psychology , cognitive psychology , business , aesthetics , art