Open AccessThe Effect of Brand Equity on Satisfaction and Behavioral Intention - Focused on Specialty Coffee Shops in Busan -
Author(s) -
백종온,
kyongtae park
Publication year - 2012
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2012.18.2.007
Subject(s) - advertising , brand equity , marketing , specialty , business , equity (law) , psychology , coffee shop , political science , psychiatry , law