Open AccessSelf-expressive Roles of Family Restaurant Brands: Brand Personality-Self Image Congruence, Brand Identification, and Loyalty
Author(s) -
정효선,
Insuk Lee,
Hye Hyun Yoon
Publication year - 2012
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2012.18.1.010
Subject(s) - congruence (geometry) , psychology , brand loyalty , personality , advertising , loyalty , identification (biology) , brand extension , social psychology , self image , brand management , business , marketing , botany , biology