Open AccessThe Effects of Brand Evidence on the Switching barrier and Relational Performance in the Hotel Firms
Author(s) -
이무형
Publication year - 2011
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2011.17.5.010
Subject(s) - business , marketing , advertising , industrial organization