Open AccessA Structural Model Analysis of Hotel Brand Personality Influencing Restaurant Loyalty Mediated through Restaurant Trust and Satisfaction
Author(s) -
김지은
Publication year - 2011
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2011.17.5.009009009
Subject(s) - loyalty , business , advertising , brand loyalty , marketing , personality , psychology , social psychology