Open AccessA Structural Model Analysis of Hotel Brand Personality Influencing Restaurant Loyalty Mediated through Restaurant Trust and Satisfaction
Author(s) -
Jieun Kim
Publication year - 2011
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2011.17.5.009
Subject(s) - business , loyalty , advertising , brand loyalty , personality , marketing , structural equation modeling , psychology , social psychology , computer science , machine learning