Open AccessThe Effects of the Characteristics of Coupons Purchased through a Social Shopping Site upon Customer Satisfaction and Future Behavior Intention - Focusing on Family Restaurants -
Author(s) -
송민경,
Hye Hyun Yoon
Publication year - 2011
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2011.17.5.007
Subject(s) - customer satisfaction , advertising , business , psychology , consumer behaviour , marketing