Open AccessA study on Consumer Attitude to a Coffee Shop Using the Fishbein Attitude Model - Focused on college students in Busan -
Author(s) -
김유정,
김광지,
Kiyong Park
Publication year - 2011
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2011.17.5.003
Subject(s) - coffee shop , psychology , advertising , theory of reasoned action , marketing , business , social psychology