Open AccessA Study on the Influence of Attributes of Celebrity Advertising Models on Advertising Attitude, Corporation Reputation and Reliability: Focusing on TOUS les JOURS and Baskin Robbins Christmas Cake Advertisements
Author(s) -
서경화,
안혜령,
이광석,
Soo-Bum Lee
Publication year - 2011
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2011.17.4.008
Subject(s) - advertising , reputation , corporation , reliability (semiconductor) , business , marketing , political science , power (physics) , physics , finance , quantum mechanics , law