Open AccessA Study on the use of Word-of-Mouth(WOM) Informationin the Customers of Korean Local Food Restaurants: Focused on Jeonbuk Area
Author(s) -
김철호,
정현영,
최미경,
Jae-Young Cha
Publication year - 2011
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2011.17.3.002
Subject(s) - business , word of mouth , marketing , advertising