Open AccessA study on the effect of brand recognition on brand personality, brand image and customer-brand relationship quality in the university contract foodservice industry
Author(s) -
이윤정,
한경수,
최덕주,
김윤경
Publication year - 2011
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2011.17.2.004
Subject(s) - business , brand image , brand management , advertising , brand awareness , brand extension , marketing , brand equity , quality (philosophy) , personality , brand names , psychology , social psychology , philosophy , epistemology