Open AccessThe Effect of Foodservice Brand Extentsion on Purchase Intention - Focusing on the interactions among Parent-brand Attitude, Fit and Perceived Risk -
Author(s) -
서경화,
Soo-Bum Lee
Publication year - 2011
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2011.17.1.007
Subject(s) - advertising , marketing , psychology , risk perception , business , perception , neuroscience