Open AccessA Comparative Study on the Determinants of Customer Satisfaction, Revisit Intention and Word-of-mouth between STARBUCKS and DAVINCI: Focusing on the Transformative SERVQUAL
Author(s) -
Gi Jin Kim,
TaeJong Seoung
Publication year - 2011
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2011.17.1.002
Subject(s) - servqual , transformative learning , word of mouth , customer satisfaction , psychology , business , sociology , marketing , advertising , service quality , service (business) , pedagogy