Open AccessThe Effect of Brand Equity on Satisfaction and Brand Loyalty - Centered on Busan Area -
Author(s) -
백종온,
kyongtae park
Publication year - 2010
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2010.16.5.014
Subject(s) - brand equity , brand loyalty , business , advertising , loyalty , marketing , brand awareness , brand management , brand extension