Open AccessMarket Segmentation Based on Emotional-utilitarian Motivation - Focused on Specialty Coffee Shops -
Author(s) -
kimjuyeon,
KwangSoon Ahn
Publication year - 2010
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2010.16.5.009009009
Subject(s) - market segmentation , specialty , psychology , coffee shop , segmentation , marketing , social psychology , business , advertising , artificial intelligence , computer science , psychiatry