Open AccessA Study on the Structural Relations among Choice Attributes, Brand Image, and Buying Action of Restaurant Customers
Author(s) -
우문호
Publication year - 2010
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2010.16.4.012012012
Subject(s) - advertising , business , marketing , brand image , action (physics) , brand extension , brand management , physics , quantum mechanics