Open AccessMarket Segmentation and Satisfaction according to the Motives of Food Festival Attendants - Focusing on the Case of Seoul Food Festival -
Author(s) -
kimjuyeon,
이현종
Publication year - 2008
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2008.14.4.036
Subject(s) - food market , market segmentation , advertising , film festival , marketing , business , geography , sociology , media studies , agriculture , archaeology