Open AccessEffects of Hanghwa(Korean Snack)'s Commercializing Factors on Brand Image, Awareness and Preference
Author(s) -
최순희,
Yongbum Cho
Publication year - 2008
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2008.14.1.009
Subject(s) - preference , snack food , brand image , advertising , psychology , marketing , business , food science , mathematics , statistics , chemistry