Open AccessAn Analysis on Brand Awareness in the Western style Franchise Family Restaurant
Author(s) -
yung-chan kim
Publication year - 2007
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2007.13.4.003
Subject(s) - franchise , advertising , style (visual arts) , business , marketing , brand management , brand awareness , psychology , art , literature