Open AccessWEB SCRAPING AND DATA SCIENCE IN APPLIED RESEARCH IN COMMUNICATION: a study on online reviews
Author(s) -
Marcello Tenorio de Farias,
Alan César Belo Angeluci,
Brasilina Passarelli
Publication year - 2021
Publication title -
revista observatório
Language(s) - English
Resource type - Journals
ISSN - 2447-4266
DOI - 10.20873/uft.2447-4266.2021v7n3a1en
Subject(s) - computer science , world wide web , reading (process) , data science , information retrieval , political science , law
With the spread of access and use of information through the web and social networks, information retrieval in large volumes of data has become unfeasible by manual methods. In this applied study, the contribution of the development and use of a prototype tool for automatic data scraping from online evaluations made on Google Maps – Discovery Stars – was reported. The retrieved data allowed us to investigate how these assessments can have the potential to influence the behavior of the platform's users. Among the results, it was observed that the reading and posting of reviews impact the formation of opinion and motivations of Google Maps users.