Open AccessINFLUENCERS OF CHRIST: evangelization on brazilian youtube channels fafismelo and fabibertotti continuing teacher education
Author(s) -
Thaís Luiza Rivero,
Allysson Viana Martins
Publication year - 2020
Publication title -
revista observatório
Language(s) - English
Resource type - Journals
ISSN - 2447-4266
DOI - 10.20873/uft.2447-4266.2020v6n6a9en
Subject(s) - perspective (graphical) , influencer marketing , visibility , sociology , jesus christ , space (punctuation) , the internet , media studies , aesthetics , theology , art , philosophy , visual arts , linguistics , faith , computer science , management , world wide web , relationship marketing , economics , marketing management , physics , optics
The YouTube platform is pointed as a space for growth of the evangelization on the internet. Evangelical youtubers use it for both evangelization and to gain visibility through it, by reaching a larger number of people, which is not possible in traditional evangelization events. Therefore, the aim of this article is to investigate how non-leader women in their religious segments conduct evangelization through their own production. To achieve this purpose we analyzed the 10 most viewed videos on FafisMelo and FabiBertotti channels. While Fabiana approaches the issues from a biblical perspective, quoting verses in her speech, and says how a Christian should act in many everyday situations, especially sexual ones, Fabiola evangelizes more directly in a few videos, although she frequently presents Christian dialects and biblical principles in your thoughts.