Open AccessThe social marketing management and quality of the tourist product
Author(s) -
Ľudmila Novacká
Publication year - 1996
Publication title -
tourism and hospitality management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.329
H-Index - 12
eISSN - 1847-3377
pISSN - 1330-7533
DOI - 10.20867/thm.2.1.5
Subject(s) - tourism , marketing , business , product (mathematics) , quality (philosophy) , creativity , product marketing , marketing management , marketing strategy , political science , philosophy , geometry , mathematics , epistemology , law