Open AccessEnduring Brand Experience Worlds as a Trend in Event Marketing
Author(s) -
Gerd Nufer
Publication year - 2022
Publication title -
international journal of innovative business strategies
Language(s) - English
Resource type - Journals
ISSN - 2046-3626
DOI - 10.20533/ijibs.2046.3626.2022.0064
Subject(s) - event (particle physics) , marketing , advertising , business , quantum mechanics , physics