Open AccessNILAI BUDAYA KEARIFAN LOKAL DALAM MELESTARIKAN LINGKUNGAN DI DESA CIMANGGU KECAMATAN NGAMPRAH BANDUNG BARAT
Author(s) -
Sri Seti Indriani,
Muhammad Zen Al-Faqih
Publication year - 2020
Publication title -
metacommunication
Language(s) - English
Resource type - Journals
eISSN - 2549-693X
pISSN - 2356-4490
DOI - 10.20527/mc.v5i1.8150
Subject(s) - meaning (existential) , sociology , documentation , local community , cultural values , social science , media studies , political science , law , psychology , computer science , psychotherapist , programming language
Humans as caliphs in the world must preserve the environment because human survival is very dependent on the environment. In encouraging the preservation of the environment, the community must live up to the values of wisdom that support the maintenance and preservation of the environment. However, in the digital age, this has led to a shift in cultural values of local wisdom. These values are increasingly fading because media exposure is increasingly dominating all human life. As experienced by the community in Cimanggu Village, Ngamprah District, West Bandung. They recognize that there are changes and shifts in cultural values. The focus of this research is to look at the cultural values of local wisdom that exist in the village and how the meaning of the shift in cultural values of local wisdom by the media for the local community. This research is qualitative research with a phenomenological study approach. Data collection techniques using observation, in-depth interviews, and documentation studies. The results of the study revealed that the cultural values of local wisdom in the Cimanggu village were (1) Ngahiras, (2) Nyalin, (3) Tarawangsa, (4) Palak Science, (5) Palakiah, and (6) Kotok Jewer. The meaning of shifting the cultural values of local wisdom by the media for the local community includes: (1) Village communities perceive technological media as making rural communities more consumptive, (2) creating a shift in the professional direction of rice farmers into vegetable growers, and (3) Media exposure has a positive side as well as the negative side.