Open AccessSTRATEGI KOMUNIKASI VISIONET DALAM MEMBANGUN CITRA UNTUK GENERASI MILENIAL
Author(s) -
Dewi Sartika Karo-karo,
Lina Sinatra Wijaya
Publication year - 2019
Publication title -
metacommunication
Language(s) - English
Resource type - Journals
eISSN - 2549-693X
pISSN - 2356-4490
DOI - 10.20527/mc.v4i2.7084
Subject(s) - social media , advertising , qualitative research , internal communications , descriptive research , print media , business , sociology , political science , marketing , social science , newspaper , law
This study aims to describe the communication strategies carried out by VisioNet. The communication strategy applied, has a positive impact on both company members and prospective employees especially the millennial generations. This is a descriptive qualitative research. For gathering the data, the in depth-interview to the millennials generations is used. The results of this study indicate that VisioNet carried out the communication strategy through various media, such as social media (Instagram, facebook, youtube) and printed media (brochures, bulletins, x-banners, banners). In addition, Internal communication through seminars and general classes is also used to build the internal relations with the employees. VisioNet also carries out an employer brand through website, social media, job fair, newsletter/release, publication, seminar general classes and also some events to build the image of the company among the target audience.