Open AccessPengaruh Dimensi Kualitas Layanan Dan Harga Terhadap Kepuasan Konsumen Toko Bangunan H. Ijul Tabalong
Author(s) -
Ahmad Farhani,
Raden Roro Yulianti Prihatiningrum
Publication year - 2022
Publication title -
jurnal bisnis dan pembangunan
Language(s) - English
Resource type - Journals
eISSN - 2541-187X
pISSN - 2541-1403
DOI - 10.20527/jbp.v11i1.13121
Subject(s) - nonprobability sampling , empathy , reliability (semiconductor) , service quality , customer satisfaction , service (business) , variables , business , sampling (signal processing) , quality (philosophy) , advertising , marketing , business administration , psychology , statistics , mathematics , engineering , social psychology , sociology , telecommunications , demography , population , philosophy , epistemology , quantum mechanics , detector , power (physics) , physics
This study examines the effect of the dimensions of service quality and price on consumer satisfaction at the H. Ijul Tabalong Building materials store.This study uses six exogenous variables responsiveness, reliability, assurance, tangibles, empathy, and price, while the endogenous variable is customer satisfaction. Sampling was done by purposive sampling totaling 166 respondents.The data analysis technique used Variance Based SEM (PLS-SEM) with SmartPLS software version 3.29. The results showed that the variables of responsiveness, reliability, assurance, and tangible had a positive and significant effect on consumer satisfaction; In contrast, the variables of empathy and price had a negative and insignificant impact on consumer satisfaction at H. Ijul Building Materials Store. Keywords: Dimensions of Service Quality, Price, Consumer Satisfaction, PLS-SEM