Open AccessActivism: A Strong Predictor of Proactive Environmentally Friendly Buying Behavior in Turkey
Author(s) -
Ahu Ergen,
Filiz Bozkurt Bekoğlu,
Caner Giray
Publication year - 2014
Publication title -
international journal of research in business and social science
Language(s) - English
Resource type - Journals
ISSN - 2147-4478
DOI - 10.20525/ijrbs.v3i1.215
Subject(s) - seriousness , environmentally friendly , turkish , green marketing , marketing , business , structural equation modeling , psychology , political science , ecology , linguistics , philosophy , statistics , mathematics , law , biology
The market for environmentally friendly products in Turkey is growing, and marketing experts are trying to understand the behavior of the consumers in this market with the help of variables such as demographic factors, information, attitudes, values and life styles. This study analyzes the effects of environmental activism, environmental knowledge and the perceived seriousness of environmental problems on green buying behavior. The study involved 516 Turkish consumers, over eighteen years of age. The results show that environmental activism, environmental knowledge and the perceived seriousness of environmental problems are all meaningful factors in environmentally friendly buying behavior. It was found that the most explanatory variables are environmental activism for proactive environmentally friendly buying behavior and the perceived seriousness of environmental problems for optional environmentally friendly buying behavior. The study is significant since it will offer insights for green marketing experts who especially target specific segments as activists, voluntary simplifiers or green consumers in Turkey.