Open AccessThe impacts of social media influencer’s credibility attributes on gen Z purchase intention with brand image as mediation
Author(s) -
Santi Duwi Putri Nugroho,
Mintarti Rahayu,
Raditha Hapsari
Publication year - 2022
Publication title -
international journal of research in business and social science
Language(s) - English
Resource type - Journals
ISSN - 2147-4478
DOI - 10.20525/ijrbs.v11i5.1893
Subject(s) - influencer marketing , credibility , nonprobability sampling , advertising , population , mediation , social media , marketing , purchasing , psychology , sample (material) , business , sociology , relationship marketing , political science , marketing management , demography , social science , chemistry , chromatography , law